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Bottom of the Pyramid (BoP) – Piramidin Tabanı, C. K. Prahalad tarafından kavramsallaştırılan stratejik bir yaklaşımdır. Yaklaşım; işletmelerin, sosyoekonomik gelişmişliklerine göre altta yer alan bölgelerdeki yoksulların ve diğer dezavantajlı grupların sosyal ihtiyaçlarını gidererek, söz konusu bölgelerin hedef pazara dönüştürülmesi esasına dayanmaktadır.
